K-pop sensation Jin has dropped the official teaser for his much-anticipated solo single, Don’t Say You Love Me, offering a glimpse into a heartbreaking tale of love and loss. The 37-second teaser, released on May 14, quickly captured the attention of fans, as Jin stepped into ‘boyfriend mode’ and conveyed the quiet ache of a relationship that has come to an end.
A Glimpse of a Lost Connection
The teaser opens with Jin walking through a crowded street when he suddenly locks eyes with someone from his past — his lost love, played by South Korean actress Shin Se-Kyung. Their unexpected encounter evokes a powerful silence, highlighting a moment filled with lingering emotions and unspoken memories. The teaser’s melancholic melody, paired with soft piano notes and Jin’s tender falsetto, enhances the bittersweet atmosphere of the scene.
MASTERPIECE #DontSayYouLoveMe
Watch: https://t.co/X2WweuFPww pic.twitter.com/IgBPYSwZLG
— BTS Charts Daily (@btschartsdailyc) May 13, 2025
A Story of Love That Couldn’t Last
Don’t Say You Love Me is the lead track of Jin’s upcoming solo album, Echo, which marks his second solo release after Happy. According to Big Hit Music, the song explores the emotional turmoil of two lovers who, despite everything, must part ways. The lyrics and visuals together aim to reflect the agony of holding on and the heartbreak of letting go.
ふむふむ
ツナには手がなくて(=手繋げない)
ツナと結婚した事なくて
MVには顔がいっぱい出てくる
ということでOK!?
ジンペンの心ざわざわを早々に
ウィットで収拾しに来てくれる推しが
大大好きです#DontSayYouLoveMe #Jin_Echo #BTSJIN #진 #ジンくん #JIN #キムソクジン pic.twitter.com/MmbiCGL10s— rubi하트♡ (@rubii571219531) May 13, 2025
Two posters previously shared by the agency deepened the emotional tone. One captured a joyful moment of Jin and his lover running hand-in-hand, while the other showcased the emotional aftermath of their breakup. Phrases like “At the end of love, you just gotta let me go” underscore the song’s message.
Also Read: BTS Jin’s Heartbreaking Ballad! ‘Don’t Say You Love Me’ Poster Unveiled
Solo Album & World Tour Incoming
Jin’s solo album Echo is set to release on May 16, followed by his first solo world tour beginning June 28, furthering his journey as a solo artist.