After almost three years, BLACKPINK is back officially with their energetic digital single ‘Jump’, released on Friday. The song premiered at the group’s Deadline Tour in South Korea, which was a powerful new beginning in the K-pop supergroup’s career.
A Sonic Shift With Global Influence
Unlike their earlier pop-infused chart-toppers, ‘Jump’ makes a sudden switch to hardstyle direction, featuring intense beats, thumping basslines, and adrenaline-pumping drops. Made by Diplo, 24, and Boaz Van De Beatz, and penned by a powerhouse international team of TEDDY, Zikai, Claudia Valentina, and Jesse Bluu, the song ventures into a sound that’s experimental yet club-ready.
Every member Jisoo, Jennie, Rosé, and Lisa adds their own flavor to the track, with highlight vocal moments and scorching rap verses. Though each of their tones rings through, the single still has the unmissable BLACKPINK swagger and camaraderie fans adore.
#BLACKPINK’s #JUMP is already the Most liked video by a K-pop female group in its 1st 24 hours on YouTube in 2025 reaching 1 MILLION likes in just over an hour! 2⃣0⃣2⃣5⃣️✖️1⃣Ⓜ️❤️✖️
JUMP OUT TODAY#READY_TO_JUMPpic.twitter.com/jPtrd1uSE7 pic.twitter.com/mUV5psrvc6
— World Music Awards (@WORLDMUSICAWARD) July 11, 2025
New Music, New Era
‘Jump’ is a come-back single rather than a declaration of a new era for BLACKPINK. The members were engaged in solo projects during their hiatus: Jennie and Lisa ventured into acting with roles in The Idol and The White Lotus Season 3, Rosé furthered her solo music career, and Jisoo diversified her acting and brand businesses.
Also Read: BLACKPINK – JUMP Song Lyrics
The release of ‘Jump’ coincides with the opening of BLACKPINK’s Deadline World Tour, comprising 31 dates in 16 cities across the globe. The tour begins with two enormous shows at SoFi Stadium in Los Angeles and will continue through Europe and Asia in the months ahead.
