Ranbir Kapoor’s fashion and lifestyle brand, ARKS, launched on his 42nd birthday last year, has stirred controversy online despite gaining considerable attention. Since its inception, ARKS has rolled out clothing and footwear collections, joining the ranks of celebrity-led brands by stars like Katrina Kaif, Deepika Padukone, Alia Bhatt, and Hrithik Roshan. However, the brand is now under fire for what many critics on social media are calling uninspired and outdated designs.
Reddit Users Call Out ARKS for Being ‘Mediocre’
A discussion on Reddit has brought ARKS into the spotlight—but not for the right reasons. A user shared a screenshot of the brand’s Instagram ad, captioning it, “I see no vision with this clothing brand started by Ranbir. They are heavily advertising on Instagram.” The post quickly attracted numerous critical comments. Some users compared the designs to generic fast fashion, with one writing, “Looks like a basic GAP denim jacket!” Others criticized the brand for lacking originality, stating, “All his designs are boring and outdated… just a copy of many other existing styles.”
“Visionless, Pointless” Moneygrab Clothing
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Another harsh comment read, “Imagine having everything handed to you since birth. Yet you create something terribly mediocre.” Many also accused the brand of being a “cash grab” with “no value for money.”
ARKS Grows Online, But Faces Image Challenge
Despite the criticism, ARKS has built a solid online following, with 188,000 followers on Instagram. Interestingly, the brand’s official page follows no other accounts. Ranbir Kapoor has yet to respond publicly to the backlash.
Meanwhile, the actor continues to make headlines for his highly anticipated role as Lord Ram in Nitesh Tiwari’s Ramayana. With fan expectations sky-high, Kapoor’s next cinematic move might just overshadow the current fashion brand drama.
